Wednesday, 22 March 2023

D1 - Legal and Ethical Constraints Within my Campaign

 
This is my D1 task where I talk about legal and ethical constraints within my advertising campaign. In order to do this I had to ensure whilst creating my campaign that I was aware of the five regulatory bodies: the ASA, BCAP, CAP, Ofcom, and the BBFC. I had to comply with the rules and regulations of these regulatory bodies in order for my advertising campaign to be appropriate for my target audience, not cause any harm or offence, be socially responsible, representative of minorities and people, appropriate and decent.

The following documents are my risk assessment, consent forms and asset table. These ensure that I have fully followed all legalities necessary for my advertising campaign.

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