Rebel records which is a company who hosts a music video
festival every February call Music Video Vamp has given me the task to film and
edit a music video for a song by an established band or local band which does
not previously have a music video for that song. The music video must be the at
least the full duration of the song and compromise a minimum of 70% original
content (if sourced footage is used it must be copyright/royalty free). The
video can be composed of live action and/or graphic elements and can be
narrative, concept, performance, or a mixture of styles. It must be suitable
for the music’s target audience (and not exceed a BBFC’s rating of a 12A and
comply with relevant legislations and regulations) and must take into
consideration the conventions of the music’s genre. Finally, the music video
must be exported as a full HD master version (video codec: Apple ProRes) and
must also be exported as a compressed mp4 version for YouTube (video codec:
H.264).
I met the client brief by creating a music video for Tickle
Me Pink by Johnny Flynn which previously did not have a music video created for
this song. Other ways I met the brief was by creating my music video to last
the full duration of the song which is 3 minutes and 11 seconds. The first clip
appears right when the first sound is heard, and the last clip of the music
video carries for a little bit even after the song has finished. All the clips
seen in music video were filmed and produced by me – there are no sourced
videos included in my video, meaning I did not have to worry about copyright
and royalty issues. The concept for my video is a narrative and tells the story
of the main character going on a journey and finding freedom from his old
boring life, all clips are live action and filmed by me – there are no graphics
included. There is also a slight mixture of styles as there is also a small
portion of performance which is shown in the instrumental parts of the video as
I wanted to include these two other characters in my video to show that my main
character made friends and became even happier along his journey, as well as
show the traditional folk instruments and conform to one of the conventions of
the folk genre. My video also appeals to the music’s target audience as the
folk genre’s target audience are people who live a very free, slightly
rebellious lifestyle who enjoy the deep meanings of life along with enjoying
the diversion and escapism of folk music which my music video completely
conforms to. This is because it has a deep story linking to the lyrics and is
all about freedom and happiness to allow the audience to divert from their
everyday lives and escape. My music video also meets the brief as it complies
with all relevant legislations and regulations as my video contains no upsetting
imagery or anything which could make the viewer uncomfortable, distressed or
upset which is also why it does not exceed a BBFC rating of 12A as my music
video is suitable for all ages due to the story only being about a man finding
happiness in the freedom of his journey.
Risks and Adaptations:
During the filming, we filmed on no private land which
required us to seek permission to film – so there were no adaptations we had to
take due to this. Throughout the duration of filming, we encountered little to
no risks as we were filming in places where many people including ourselves go
out for an easy walk, meaning there are very little hazards. However, we did
encounter a few rogue dogs off leads who came and said hi to us who did not
attack us. However, if they were to attack us, the owner would be responsible
of the dog and would have to take it away. We had many people walking around
where we were filming so we made sure that we filmed where there were no people
or waited until they left and if there were people in the shot, their faces
were not included we had to adapt our idea slightly by making sure we weren’t
in busy areas as for one verse it supposed to be shot in the busy town centre.
However, as I believe this may include people’s faces and pose a risk of Covid
to us, I decided we should film that scene in a far less busy, built-up place
with no citizens. Other than that, Covid
did not interrupt filming at all. I met all the deadlines for this project and
mostly stuck to my work plan and production schedule. However, on a couple
occasions, one of the actors was slightly late to the shoots so filming had to
last longer in the day. We were also unable to film on the days I wanted to on
a couple occasions due to part time work we had to attend, or the weather was
not sufficient for the requirements of my video. Otherwise, everything went to
plan. I also met the legal requirements by ensuring I had permission from the
actors to film them in the form of consent forms and met legal requirements to
ensure my actors are safe by conducting a risk assessment.
Exporting:
Whilst exporting my music video I ensured that my video was
1080p (HD) format, had a 1920x1080 resolution and was 25fps to ensure that the
frame rate was at the standard for all European countries (as we are in
Europe). Along with ensuring that the music is stereo at 48kHz as this is
broadcast standard.
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